While working on catalog pages for a large variety of product categories for our client, Cabela’s, I was able to refine my skills and think critically about each page, focusing on telling a story and creating a better shopping experience for the customer. With slowly yet constantly evolving brand guidelines and styles, I had the opportunity to adapt to and implement new visual elements to elevate the layout of the pages. I was able to take responsibility for full catalogs working with project managers, copywriters and photographers to create a cohesive final product.