I worked with five team members to develop a new branding system and brand guidelines for the College for Creative Studies. We worked directly with the college President, Dean of Students and marketing department. Our team received recognition from administration for presentation, use of language and storytelling. We worked very collectively as a team on all major decisions. My responsibilities included audience research, concept, language development, creating mood videos, brand story, motion studies and designing the web and mobile interfaces. Alicia and I worked as a pair to present directly to the clients, and I acted and assisted with editing for our final brand video. Our team’s process can be seen HERE.